Update: 10.01.2024
Last week: 51 week 2023 (18.12.2023 - 24.12.2023)
Last full month: November 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 162 | 5.3% | 33.4% | 3.2 | 702 708 | 0.9% | 71.6% | 1.9 | -4.7% |
| MoM | 5 339 | -3.4% | 33.6% | -0.5 | 3 190 070 | -4.2% | 72.0% | -0.5 | -2.0% |
| YTD | 72 042 | -31.3% | 39.9% | -12.7 | 38 822 274 | -20.9% | 75.3% | -6 | -9.5% |
| MAT | 73 491 | -31.0% | 40.0% | -12.4 | 39 455 599 | -20.7% | 75.3% | -5.9 | -9.6% |
| KAPSIKAM | |||||||||
| WoW | 21 801 | -1.0% | 3.0% | -0.2 | 12 852 935 | -0.3% | 4.2% | -0.3 | 5.8% |
| MoM | 84 850 | 6.4% | 2.8% | 0.3 | 47 651 855 | 10.0% | 3.8% | 0.5 | -4.3% |
| YTD | 850 100 | -17.2% | 2.4% | -0.4 | 399 050 732 | -4.6% | 2.9% | -0.1 | -3.0% |
| MAT | 868 118 | -17.2% | 2.4% | -0.4 | 406 076 227 | -5.1% | 2.9% | -0.1 | -3.0% |
| MILDRONATE | |||||||||
| WoW | 54 945 | 9.3% | 12.8% | 0.5 | 49 935 258 | 9.2% | 15.7% | 0.7 | 3.0% |
| MoM | 232 044 | -1.6% | 13.0% | 0.4 | 203 757 493 | 1.7% | 15.7% | 0.8 | -3.3% |
| YTD | 2 797 704 | -35.7% | 9.8% | -3.3 | 2 155 676 065 | -19.2% | 11.6% | -2.3 | -14.2% |
| MAT | 2 853 729 | -35.5% | 9.8% | -3.3 | 2 194 846 798 | -18.6% | 11.6% | -2.2 | -14.1% |
| SULFARGIN | |||||||||
| WoW | 2 242 | -1.2% | 0.6% | 0 | 1 472 471 | -0.8% | 1.0% | 0 | 0.4% |
| MoM | 9 901 | 4.2% | 0.6% | 0 | 6 308 387 | 7.4% | 1.0% | 0.1 | -2.3% |
| YTD | 125 545 | -11.3% | 0.7% | -0.1 | 70 972 635 | -4.0% | 1.0% | -0.1 | 2.1% |
| MAT | 127 727 | -12.2% | 0.7% | -0.1 | 72 162 557 | -4.9% | 1.0% | -0.1 | 2.0% |
| VIPROSAL | |||||||||
| WoW | 16 855 | 1.0% | 2.2% | -0.1 | 8 615 533 | 1.6% | 2.7% | -0.1 | 5.6% |
| MoM | 74 158 | -3.2% | 2.3% | 0 | 33 491 246 | 7.2% | 2.5% | 0.3 | -4.1% |
| YTD | 795 286 | -29.2% | 2.2% | -0.8 | 307 209 402 | -31.8% | 2.1% | -0.9 | -4.1% |
| MAT | 810 414 | -29.5% | 2.2% | -0.8 | 312 860 051 | -32.2% | 2.1% | -0.9 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 72 042 | -31.3% | 39.9% | -12.7 | 38 822 274 | -20.9% | 75.3% | -6 | -9.5% |
| KAPSIKAM | 850 100 | -17.2% | 2.4% | -0.4 | 399 050 732 | -4.6% | 2.9% | -0.1 | -3.0% |
| MILDRONATE | 2 797 704 | -35.7% | 9.8% | -3.3 | 2 155 676 065 | -19.2% | 11.6% | -2.3 | -14.2% |
| SULFARGIN | 125 545 | -11.3% | 0.7% | -0.1 | 70 972 635 | -4.0% | 1.0% | -0.1 | 2.1% |
| VIPROSAL | 795 286 | -29.2% | 2.2% | -0.8 | 307 209 402 | -31.8% | 2.1% | -0.9 | -4.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 73 491 | -31.0% | 40.0% | -12.4 | 39 455 599 | -20.7% | 75.3% | -5.9 | -9.6% |
| KAPSIKAM | 868 118 | -17.2% | 2.4% | -0.4 | 406 076 227 | -5.1% | 2.9% | -0.1 | -3.0% |
| MILDRONATE | 2 853 729 | -35.5% | 9.8% | -3.3 | 2 194 846 798 | -18.6% | 11.6% | -2.2 | -14.1% |
| SULFARGIN | 127 727 | -12.2% | 0.7% | -0.1 | 72 162 557 | -4.9% | 1.0% | -0.1 | 2.0% |
| VIPROSAL | 810 414 | -29.5% | 2.2% | -0.8 | 312 860 051 | -32.2% | 2.1% | -0.9 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 162 | 5.3% | 33.4% | 3.2 | 702 708 | 0.9% | 71.6% | 1.9 | -4.7% |
| KAPSIKAM | 21 801 | -1.0% | 3.0% | -0.2 | 12 852 935 | -0.3% | 4.2% | -0.3 | 5.8% |
| MILDRONATE | 54 945 | 9.3% | 12.8% | 0.5 | 49 935 258 | 9.2% | 15.7% | 0.7 | 3.0% |
| SULFARGIN | 2 242 | -1.2% | 0.6% | 0 | 1 472 471 | -0.8% | 1.0% | 0 | 0.4% |
| VIPROSAL | 16 855 | 1.0% | 2.2% | -0.1 | 8 615 533 | 1.6% | 2.7% | -0.1 | 5.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 339 | -3.4% | 33.6% | -0.5 | 3 190 070 | -4.2% | 72.0% | -0.5 | -2.0% |
| KAPSIKAM | 84 850 | 6.4% | 2.8% | 0.3 | 47 651 855 | 10.0% | 3.8% | 0.5 | -4.3% |
| MILDRONATE | 232 044 | -1.6% | 13.0% | 0.4 | 203 757 493 | 1.7% | 15.7% | 0.8 | -3.3% |
| SULFARGIN | 9 901 | 4.2% | 0.6% | 0 | 6 308 387 | 7.4% | 1.0% | 0.1 | -2.3% |
| VIPROSAL | 74 158 | -3.2% | 2.3% | 0 | 33 491 246 | 7.2% | 2.5% | 0.3 | -4.1% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs