BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 162	5.3%	33.4%	3.2	702 708	0.9%	71.6%	1.9	-4.7%
MoM	5 339	-3.4%	33.6%	-0.5	3 190 070	-4.2%	72.0%	-0.5	-2.0%
YTD	72 042	-31.3%	39.9%	-12.7	38 822 274	-20.9%	75.3%	-6	-9.5%
MAT	73 491	-31.0%	40.0%	-12.4	39 455 599	-20.7%	75.3%	-5.9	-9.6%
KAPSIKAM
WoW	21 801	-1.0%	3.0%	-0.2	12 852 935	-0.3%	4.2%	-0.3	5.8%
MoM	84 850	6.4%	2.8%	0.3	47 651 855	10.0%	3.8%	0.5	-4.3%
YTD	850 100	-17.2%	2.4%	-0.4	399 050 732	-4.6%	2.9%	-0.1	-3.0%
MAT	868 118	-17.2%	2.4%	-0.4	406 076 227	-5.1%	2.9%	-0.1	-3.0%
MILDRONATE
WoW	54 945	9.3%	12.8%	0.5	49 935 258	9.2%	15.7%	0.7	3.0%
MoM	232 044	-1.6%	13.0%	0.4	203 757 493	1.7%	15.7%	0.8	-3.3%
YTD	2 797 704	-35.7%	9.8%	-3.3	2 155 676 065	-19.2%	11.6%	-2.3	-14.2%
MAT	2 853 729	-35.5%	9.8%	-3.3	2 194 846 798	-18.6%	11.6%	-2.2	-14.1%
SULFARGIN
WoW	2 242	-1.2%	0.6%	0	1 472 471	-0.8%	1.0%	0	0.4%
MoM	9 901	4.2%	0.6%	0	6 308 387	7.4%	1.0%	0.1	-2.3%
YTD	125 545	-11.3%	0.7%	-0.1	70 972 635	-4.0%	1.0%	-0.1	2.1%
MAT	127 727	-12.2%	0.7%	-0.1	72 162 557	-4.9%	1.0%	-0.1	2.0%
VIPROSAL
WoW	16 855	1.0%	2.2%	-0.1	8 615 533	1.6%	2.7%	-0.1	5.6%
MoM	74 158	-3.2%	2.3%	0	33 491 246	7.2%	2.5%	0.3	-4.1%
YTD	795 286	-29.2%	2.2%	-0.8	307 209 402	-31.8%	2.1%	-0.9	-4.1%
MAT	810 414	-29.5%	2.2%	-0.8	312 860 051	-32.2%	2.1%	-0.9	-4.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	72 042	-31.3%	39.9%	-12.7	38 822 274	-20.9%	75.3%	-6	-9.5%
KAPSIKAM	850 100	-17.2%	2.4%	-0.4	399 050 732	-4.6%	2.9%	-0.1	-3.0%
MILDRONATE	2 797 704	-35.7%	9.8%	-3.3	2 155 676 065	-19.2%	11.6%	-2.3	-14.2%
SULFARGIN	125 545	-11.3%	0.7%	-0.1	70 972 635	-4.0%	1.0%	-0.1	2.1%
VIPROSAL	795 286	-29.2%	2.2%	-0.8	307 209 402	-31.8%	2.1%	-0.9	-4.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	73 491	-31.0%	40.0%	-12.4	39 455 599	-20.7%	75.3%	-5.9	-9.6%
KAPSIKAM	868 118	-17.2%	2.4%	-0.4	406 076 227	-5.1%	2.9%	-0.1	-3.0%
MILDRONATE	2 853 729	-35.5%	9.8%	-3.3	2 194 846 798	-18.6%	11.6%	-2.2	-14.1%
SULFARGIN	127 727	-12.2%	0.7%	-0.1	72 162 557	-4.9%	1.0%	-0.1	2.0%
VIPROSAL	810 414	-29.5%	2.2%	-0.8	312 860 051	-32.2%	2.1%	-0.9	-4.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 162	5.3%	33.4%	3.2	702 708	0.9%	71.6%	1.9	-4.7%
KAPSIKAM	21 801	-1.0%	3.0%	-0.2	12 852 935	-0.3%	4.2%	-0.3	5.8%
MILDRONATE	54 945	9.3%	12.8%	0.5	49 935 258	9.2%	15.7%	0.7	3.0%
SULFARGIN	2 242	-1.2%	0.6%	0	1 472 471	-0.8%	1.0%	0	0.4%
VIPROSAL	16 855	1.0%	2.2%	-0.1	8 615 533	1.6%	2.7%	-0.1	5.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 339	-3.4%	33.6%	-0.5	3 190 070	-4.2%	72.0%	-0.5	-2.0%
KAPSIKAM	84 850	6.4%	2.8%	0.3	47 651 855	10.0%	3.8%	0.5	-4.3%
MILDRONATE	232 044	-1.6%	13.0%	0.4	203 757 493	1.7%	15.7%	0.8	-3.3%
SULFARGIN	9 901	4.2%	0.6%	0	6 308 387	7.4%	1.0%	0.1	-2.3%
VIPROSAL	74 158	-3.2%	2.3%	0	33 491 246	7.2%	2.5%	0.3	-4.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца